How to Grab the Attention of Travel Media in the Age of Disruption and Distraction - Baltic Master
How to Grab the Attention of Travel Media in the Age of Disruption and Distraction

How to Grab the Attention of Travel Media in the Age of Disruption and Distraction

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Since the turn of the 21st century, the digital tsunami has changed the media industry on a whole another level. Things aren’t the same anymore and if you want your business or your organization to get highlighted among the travel media then you will have to put quite a lot of effort for that.

Most importantly, when it comes to the travel media, know that there have been wholesale enormous changes and these changes have enormous repercussions for those who are trying hard to get the attention they want for their destinations.

Honestly, right now it’s extremely difficult to grab the attention of the travel media and you will only make up to the top if you have a newsworthy press release. If there is something ordinary that you need to get published or disseminated then you will have to go out of the way and invest a little money or you can use your contacts in the media industry here. But if you don’t have an important story to tell and if you don’t have any links or contacts in the travel media industry then sadly you won’t get your desired attention.

Now if you are someone who has been trying hard to get the attention of the journalists and editors out there but is failing even when you have an amazing piece of information then here are a few things that you need to consider;

1-Know the difference between a topic and a story

You have to provide your journalist with a proper story because honestly, gone are the days when media persons had the time to read a generic topic and then extract a story out of it. In fact, now no one has the time to read long and generic releases,people just want you to get to the point straight and that is exactly what you need to do if you want the attention of the travel media outlets. Says Akshat

2-Use bullet points to highlight
It’s impossible that every single word written in your press release will be extremely important so it’s better to just use bullet points and highlight the part that needs the attention of the readers and the editors too. This way you will make the job of the journalists and the editors easy as they won’t have to find the important part of your story and everything will be right there in front of them.

3-Use pictures and videos
If your story is all in a text form then know that it is already boring. People just don’t like to read plain texts so it’s always the best to use images and videos that relate to the content you’ve written. We have all heard of the phrase that a pictures speaks a thousand words. Well, believe it or not, if you really want the attention of the travel media outlets and your audience then you’ve got make pictures and videos a part of your story. Says Ed Cal Media Agency.

Use the above mentioned ways and we assure you that if you stay constant with your efforts, you will have the desired results and the desired attention within no time.

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